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5 Tips to Perfecting Your 60 Second Introduction


Research shows that attending business networking events is crucial to your businesses overall success

Not that we needed any convincing.  

They’re also a valuable and cost effect way to market your business locally, make new connections and raise your organisations brand awareness.

Not only this, your 60 second introduction slot is a perfect opportunity for you to work on and improve your businesses marketing message. You might even pick up a tip or two from the other people in the room.  

But you don’t have to wait until then.  

We’ve put together 5 tips you should be using to get the most out of your 60 second introduction.  

#1 Practice Makes Perfect

Do not wing it.  

We’ve all been guilty of this at one time or another but trust me, rambling on trying to remember your company’s key messages off the top of your head whilst ‘umming’ and ‘ahhing’ your way through to the end, is not a good look. Not only that, if you’re busy rehearsing your pitch in your head and not paying attention whilst the other people in the room are talking about their businesses, you could be missing out on a valuable business opportunity.   

Write down and practice well in advance of the meeting what you will say and how you will say it. You could even keep bullet points on a notecard if you think you may need a prompt 

And that’s not the only benefit.  

Writing down what you intend to say will help you commit this to memory 

Once you’re in the room and ready to wow your audience, make sure you speak clearly and avoid industry jargon. You might be great at what you do and know all the lingo, but will the people in the room?  

#2 Be Memorable

What can you do, within reason, to make sure your business stands out for all the right reasons?  

One of our regular networkers likes to entertain us with a poem about what she does and how she benefits the lives of her customers. By repeating this at the various networking meetings she attends adds further to her memorability because she is consistent in her approach, she’s also a fantastic poet. 

Maybe you could use a catchphrase or a well thought out statement about your business to begin or end your introduction but be sure to keep this relevant.  

#3 Capture the Attention of The Room

When you speak, make sure you do this with conviction. 

If you don’t sound sure of what you are saying how can you expect the people in the room to have confidence in you and your company. Maintain eye contact and respond to people’s expressions in the room to keep them engaged and help you avoid looking nervously around the room. 

Be clear and concise, you only have a minute. Practice pacing yourself so that people in the room will have time to digest what you are saying instead of speaking at 100mph and finishing in 10 seconds flat, you have 60 seconds, use them wisely.  

Finally, if you do feel an ‘erm’ approaching (hey we’re only human) try taking a breath instead. 

Maybe you could use a catchphrase or a well thought out statement about your business to begin or end your introduction but be sure to keep this relevant.  

#4 Keep to The Point

You only have 60 seconds to introduce yourself and your business, so make sure it counts.  

Focus on the problems your products and services solve for your customers as opposed to a list of everything you offer.  

I’ve seen this time and time again at various meetings I’ve attended, and the cause is mainly due to being unprepared 

Give a brief example of a customer case study, what was their problem, how did you solve it and what were the results.  

Trust me. This is far more engaging and relatable to any potential clients in the room. 

#5 State Who You Want to Connect With

So, you’ve practiced your pitch and delivered it in a mesmerising fashion, captivating the whole room, so, what next?  

Don’t be afraid to tell the room who your ideal client is and who you’d like to speak to. 

Doing this at the end of your introduction reaffirms to the room who your ideal customers are and allows them to clearly identify themselves and hopefully make a connection

Furthermore, there is usually someone in the room who knows your ideal client and would be more than happy to make that introduction, after all, isn’t that what networking is all about? 

 

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