Strong brands almost always use social media.
‘Interacting through social media regularly allows you to demonstrate publicly that your brand is legitimate, credible and trustworthy.’ Forbes
If you’re not sure where to start, you may want to consider what your competitors are doing.
Social media is about building relationships and is a fantastic tool in which to market your business.
Compared to some marketing channels, social media is relatively inexpensive and can be set up and managed without breaking the bank.
The sooner you get started the sooner you can nurture existing relationships and build new ones which, in turn, will lead to more leads, conversions, and customers.
Ever heard the phrase ‘people buy from people’? Well humanising your brand shows your customers your level of customer service & allows you to engage in conversations with the aim of creating an opportunity for a transaction.
Social media isn’t effective if you simply use it to “collect” people just to show you have large numbers. Collecting connections and followers is just a numbers game and it is very easy to do.
By just collecting people you’re not creating valuable relations that are relative and relevant to your own business.
The days of flicking through the yellow pages to find what you want are no more. Today, people turn to search engines to find what they want or need.
If your business can’t be found, isn’t engaging with the market or worse yet, ignoring the market, you are not likely to be creating transactional opportunities while your competition does.
‘No matter which device they use, on average, people spend over 1,900 minutes per month online—that’s over 30 hours!‘ This is according to statistics complied by Google Digital Garage. They also state that whilst online, we spend a third of this time on social media sites. Imagine the potential this unlocks for your business online.
Have you ever researched a business online before you’ve visited their ‘brick and mortar’ premises? Facebook blueprint states ‘there are more than 60 million monthly active business Pages on Facebook‘. This just shows why it’s so important that your business has an active social media presence, with emphasis on the word ‘active’. There’s no point in setting up a Facebook business page, Twitter or Instagram account if you’re not planning on maintaining it.
However, in some circumstances, being able to manage your social media presence successfully, simply comes down to time, or lack of it. This is where we can help.
With bespoke ‘Social Media Management’ packages starting from as little as £199 a month, contact us today to find out how we can help your business reach it’s online potential.
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