There are so many social media marketing platforms currently on offer for businesses like yours to utilise.
Every day we seem to wake up to a new social media company with funky new integrated content creation software and sharing capabilities to help you reach your audience in all kinds of new and exciting ways.
Whilst this is an exciting era for social media marketers, it can be a very daunting and overwhelming time for businesses.
With the expected number of social media users to exceed 3 billion by 2021, businesses know they should be using social media in their marketing strategies but still find it difficult to know which platforms they should be on, what type of content they should be creating and when they should be posting it.
So, we thought we’d give you a little insight into some of the more popular platforms your business could take advantage of now.
Facebook is still king of the social boasting an incredible 2.45 billion monthly active users as of the end of quarter three of 2019 with 1.62 billion of these using the platform daily. 90 million small businesses already have a presence on the site with over 75% of these still using organic posts to reach their customers rather than paid advertising.
Video is by far the best type of content to post on Facebook for engagement by a whopping 59% over all other content types. However, make sure your videos are engaging and interesting. Further research shows that practical, humorous and inspirational content resonate best with Facebook users.
People love to share this type of content with their friends as it’s relatable and will allow you to reach more people but be sure to avoid clickbait.
According to Buffer the types of content more commonly shared on the site are photo’s, Instagram stories and quotes. However, there has been an increase in the amount of video content being consumed on the platform by as much as 80%. Video also performs around 49% better than images when it comes to user interactions.
Plus, the good news for businesses is that over a third of Instagram stories viewed are published by businesses.
According to Statista by the end of quarter 3 of 2019 Twitter had 330 million monthly active users on its platform. Research carried out by Sprout Social shows that 79% of these use Twitter for discovering new things. This is ideal for businesses looking to raise awareness of their brand, products and services.
Watching videos has been cited as the number 3 reason why people visit Twitter after news and photographs, with a massive 2 billion videos viewed on the site each day.
Also, did you know that Tweets which contain a #Hashtag get 100% more engagement than those that don’t? 100%! But, don’t go hashtag crazy as too many can negatively impact engagement with the advice being to stick to no more than two.
Pinterest is a platform where its followers go to get inspired and generate ideas. The platform has now accumulated 300 million monthly active users and is another discovery platform where users actively seek out brands and products. 85% of US women aged 25-44 stated they visited the site to plan ‘life moments’ such as planning a party or a decorating project.
You may think that Pinterest is one of the smaller social media platforms to consider for your business, however, it outranks the likes of LinkedIn, Snapchat, Twitter and WhatsApp in popularity for American users, so it can pack a punch.
Not only that, it’s also been found to outperform Facebook in terms of driving traffic by 33%, Snapchat by 71% and Twitter by a huge 200%.
I think the Facebook ‘Goliath’ needs to keep looking over its shoulder.
Last but certainly not least is corporate favourite LinkedIn and its 660 million users worldwide, of which 303 million are active on a monthly basis. This platform is great for those offering B2B products and services as well as being used by organisations posting company news, corporate content and job vacancies.
It has 30 million company pages on the platform and offers the option of Showcase Pages for organisations which have products and services requiring better definition or their own page rather than being grouped together under the one page. Showcase pages are still linked and visible as affiliate pages on the right-hand menu bar of the main company page.
63 million users on the site are classed as decisions makers whilst 90 million are influencers at a senior level. In terms of lead generation LinkedIn outperforms Facebook considerably, by a not too shabby 277%.
So, there it is, five social media platforms you could be using in your social media marketing strategy in 2020.
As for when you should be posting content, it really comes down to your followers. Check the platforms integrated insights or analytic tools and get to know what each metric means. It can seem like a minefield at first but try to focus on the results which align with your contents original ‘Call to Action’.